A common thing that is shared by almost all websites - casinos and 'playing rooms' alike - that give people platforms to play poker online is the instant poker bonuses they tend to offer.
At the most basic level, the workings of these instant poker bonuses are quite understandable, as they tend to fall into two main categories: namely, instant bonuses that become available to poker players by virtue of their just registering with whichever online casino or playing room happens to be offering them, and even before depositing any money into their poker playing accounts (hence their also being called no deposit poker bonuses); and those that become available to poker players upon their depositing money into their poker playing accounts.
The award of the instant poker bonuses is typically fully automated, with the logic under which they are to be awarded fully programmed into the server's of the sites offering them, so that no human consideration is involved in awarding them. So what makes them instant bonuses is the fact that, for instance, upon the poker player just entering their registration details to the site (in the case of no deposit poker bonuses), the bonus amount is transferred to their account that very instant, and they can start using the money, from the bonus from that very moment to play: with absolutely no time lapse. In a similar manner, the poker bonuses that become available to players by virtue of depositing money into their poker accounts tend to become instantly available to them the moment the deposit goes through, so that in case someone deposited some $100, and the casino or 'playing room' gives 10% instant bonuses on deposits, they can immediately see their accounts with the casino or playing room (as may be the case) reading $110 - this being real money that they can play with.
At the business level of thinking, though, the instant poker bonuses can be puzzling. One might ask, for instance, how the people behind the sites that offer such instant bonuses hope to recoup their money, and what the motive for offering them is, anyway.
To answer the second question first, is that the 'poker bonuses' depending on whether they are 'bonuses on deposit' or 'no deposit poker bonuses' are the online poker casino owners' version of 'purchase discounts' and 'free samples' respectively. By giving you the no deposit instant bonus, for instance, the poker playing rooms or casinos (as might be the case) offer the person signing up with the opportunity to play with them, get to enjoy their game - and if impressed, opt for the paid membership, as such 'no deposit poker bonuses' are typically limited to fairly small amounts of money. That opportunity to attract new (paying) members at the end of it all answers the second first question, as to what the motive for offering the instant bonuses is.
On the other hand, by giving their players the poker bonuses that become available on their depositing money into their online poker accounts, the people behind the online poker casinos or playing rooms are effectively giving them 'purchase discounts' which from a business point of view is a highly strategic move, as purchase discounts have been known to make customers - in this case poker players - highly loyal to the outlets offering them.
So when all is said and done, the instant bonuses offered by various sites offering online poker playing opportunities make a lot of business sense to the site's management, while also making the players happy, so that at the end of the day, everyone's interests are well catered for.
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